CUB, Australia

Powerledger’s technology is powering the VB Solar Exchange program by enabling participants to track and trade their excess solar energy for VB beer.

In the numbers
9065

Beers gifted via the program in the last year

100%

Energy from the sun

5 million kg

Expected reduction of CO2   pollution in the next 12 months

120%

Value increase when $30 of solar buys a $66 slab

Case study overview

A peer-to-beer energy exchange

To help CUB reach their sustainability targets,  we developed the world's first program to exchange energy for beer.

Powerledger’s technology is powering the VB Solar Exchange program by enabling participants to track and trade their excess solar energy for VB beer.

This maximises renewable energy consumption within the region. It also greatly reduced CO2 emissions by CUB. In turn, participants are rewarded with discounted slabs of VB, delivered straight to their door.

Our xGrid platform allows households and businesses to sell their excess solar energy to other consumers, connected across the same electricity grid. Powerledger’s blockchain platform keeps track of it all, providing an immutable and verifiable audit trail. 

To find out more about Loyalty P2P trading, click here.

Carlton & United Breweries CEO

Peter Filipovic celebrating the POWR token / VB partnership

“A hard earned thirst needs a big cold beer. And quite a lot of electricity too. Which is where Powerledger comes in.”

Want to know more about the Powerledger Platform?

Would you like to know more about the Powerledger platform and how it works? Contact your local Powerledger representative to book a demonstration.