Loyalty P2P is a way fast moving consumer brands can buy electricity from their own customers in return for goods and services.
It creates positive brand engagement and lets customers know a brand is serious about sustainability
We are pioneering this program in Australia with Carlton & United Breweries and partner retailers who will be exchanging rooftop energy for their beer.
Loyalty P2P compares favourably with a more traditional route of Power Purchase Agreements (PPAs), Renewable Energy Certificates (RECs) and installing rooftop solar which can be complex and uncertain.
It's an ideal way for businesses looking to secure 100 per cent of their energy from renewables and it's cheaper, simpler and more authentically green than any other way to do it.
If you’d like to find out more about creating such a program, contact Caren McLaren.
"Its a creative way to achieve so much, and there is an elegant simplicity to it”