The message is clear and it comes at us through our texts:

“Hey Power shopper! It’s a scorcher in Victoria today and the energy market operator has forecast high demand on the electricity grid. Are you willing to reduce power usage today … ”

In a feature article for Micky, Power Ledger Co-Founder and Executive Chairman Dr Jemma Green argues that this all-too-common “event” in the electricity system, when demand spikes, causing a shortage in supply, is a clunky way of handling a recurrent problem.

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Written by

Dr Jemma Green

Executive Chairman & Co-founder