Invite-only

Focus region:

Global

Peer-to-beer… or to fruit? To rent? Activating loyalty energy exchange

August 25, 2021

7am PST /

10am EST /

3pm BST /

4pm CEST

Register here

About this event

Peer-to-beer… or to fruit? To rent? Activating loyalty energy exchange

Carlton & United Breweries (CUB) — Asahi’s largest brewery in the Southern Hemisphere and the producer of Victoria Bitter — launched the VB Solar Exchange in April 2021. The program procures excess solar energy from CUBs customers, who are reimbursed in, yes, beer, and is part of Asahi’s ambitious sustainability agenda, which includes its commitment to be powered by 100% renewable electricity by 2025.

Join us for an exclusive deep-dive with CUB’s sustainability leaders on:

  • The process of developing a peer-to-peer energy exchange loyalty program
  • The role of Power Ledger’s platform in this program
  • How CUB’s sustainability commitment is distinguishing the brand
  • CUB’s plans to reinvest solar credits
  • How you could meet your climate change goals through your marketing budget